At LA28, I provided live social media coverage for our summer event ‘LA28 Celebrates,’ a two-week series of community activations and professional sports events. In addition, I managed two marketing and research projects: ‘Behind the Games,’ which features notable Olympians and Paralympians working with LA28, and ‘A’ Creators, a group of athletes, talent, and leaders who represent LA28’s brand values and community goals.
Behind the Games
Our ‘Behind the Games’ series features notable Olympians and Paralympians working with LA28. I wrote website and social media copy, captured assets and b-roll, and organized regular team meetings and interviews.
Link to full article and video on the LA28 website
LA28 Celebrates
LA28 Celebrates was a two-week summer event of activations at community events, pro sports events, and local businesses, celebrating the city of Los Angeles and its people. Our team captured photo and video content for social media of celebrity talent, athletes, and Angelenos during each event.
LA28’s ‘A’ Creators
This project focuses on our LA28 ‘A’ Creators, a group of athletes, celebrity talent, and leaders who represent LA28’s brand values and community goals. I wrote biographies for our 40+ ‘A’ Creators to increase our website’s SEO compatibility and traffic alongside a comprehensive brief with details on how to distribute my research and information with visual mockups and content examples.
Alyssa Ngo 