Wanderlust Creamery

For my Public Relations capstone class at USC, we pitched a real campaign to Wanderlust Creamery, an ice cream company that specializes in flavors from around the world, that emphasizes their unique spot in the ice cream market and would allow them to appeal to new audiences, including Gen Z. The campaign included a physical component, the Flavor Passport, and a comprehensive social media series and influencer partnerships.

Campaign Deck

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